Operating · Autonomous publishing system
Content Pipeline
The Content Pipeline is our own internal system: a scheduled agent pipeline that researches, writes, illustrates and publishes original articles to two production websites, unattended, three mornings a week.
The problem
Publishing original content consistently is one of the highest-leverage things a business can do for SEO and AI visibility, and one of the easiest things to let slide. Research takes time, writing and editing take longer, and sourcing imagery is its own separate job.
Doing that by hand, on a fixed schedule, across two websites, is a standing weekly commitment most teams can't sustain at editorial quality without it eating a person's whole week.
We needed a system that could hold the schedule itself: show up on time, research something genuinely current, write and edit to a publishable standard, and generate its own imagery, without a human in the loop for each run.
What we built
- 01
A research stage that pulls live industry trends before every run, so each article is grounded in what's actually happening rather than a fixed topic list.
- 02
A writing and editing pipeline that drafts and refines each article to editorial quality, plus an imagery stage that generates its own visuals rather than relying on stock.
- 03
A fixed publishing schedule that runs unattended three mornings a week, pushing finished articles straight to two production websites.
The result
A content pipeline that has been publishing original, illustrated articles to two live websites three mornings a week, entirely unattended, since it went live.
Start here
- What you get
- A straight answer on whether AI pays off in your business, and what it would take.
- Office
- 2 Wakefield Street, Auckland CBD, Auckland 1010, New Zealand
- Response time
- Within one working day
Start here
Book a free discovery call.
30 minutes, no pitch deck, no obligation. Tell us what's eating your team's time and we'll tell you straight whether AI is the answer, and roughly what it would take.